FORMAT GUIDE / 05
Gummies
A chewable format where taste, texture and formula limits are closely connected.
AT A GLANCE
Start with the product experience, then test the technical fit
Gummies place the sensory experience at the centre of the product. Ingredient load, flavour, texture, moisture and heat exposure need to be balanced as one system.
- Formula direction
- Ingredients compatible with a confectionery-style matrix
- User experience
- Chewed with a defined flavour and texture
- Planning focus
- Ingredient load, flavour, texture and stability
PLANNING CHECKPOINTS
Questions to resolve before confirming a specification
The answers depend on the formula, target market and project scope. They are reviewed as part of a technical discussion.
- 01
Ingredient load
Balance the desired serving with texture and sensory limits.
- 02
Taste and texture
Develop flavour, sweetness, chew and finish as a connected experience.
- 03
Storage behaviour
Review heat, moisture, sticking and packaging considerations.
TURN THE FORMAT INTO A BRIEF
Have a formula direction in mind?
Share the target market, audience, ingredient direction and preferred format so the team can organise the next technical questions.